Social Networks are Becoming the Go-to Platform for Alcohol Marketing

“Across the board, social media has become a new venue for promotion, and alcohol is no exception, but not due to any shortcuts — the regulations remain the same, if not further complicated by the vastness of social media’s technical capabilities. The diverse approach allowed by Facebook and Twitter, coupled with the expansiveness of their user bases and their extended reach, have redefined the way liquor and wine brands communicate with their consumers.”

From: The Next Web (thenextweb.com)